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Citi: Nike, Inc. (NKE.US) China Channel Inventory Recall Expected to Ease Concerns Over "Double 11" Price War, Favors ANTA SPORTS (02020.HK) and LI NING (02331.HK)
2026-10-05 11:11:00
Citi published a research report stating that Nike, Inc. (NKE.US) recently held its conference call for 1Q27 results. The company expects to aggressively recall channel inventory in China over the next three quarters, with the YoY decline in China market sales expected to widen from Sep this year to May next year, compared with a 26% decline from Jul to Aug this year. Nike also announced the merger of its Greater China and Asia Pacific businesses into a new operating region, APGC, reflecting its strategy to downplay the operating structure of the China market, which may help ease investors' concerns that Nike could trigger aggressive discounting across the industry during the "Double 11" shopping festival.

Citi expected ANTA SPORTS (02020.HK) and LI NING (02331.HK) to gain market share from Nike, and remained positive on ANTA SPORTS potentially integrating Puma's China retail and distribution business in 2027. The broker maintained its "Buy" ratings on both ANTA SPORTS and LI NING, with a preference for ANTA SPORTS.(gc/da)~

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This article was automatically translated by AI, the Chinese version should be considered the authoritative version. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation.