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HSBC Research Expects TENCENT's 'Honor of Kings: ACE' to Reach RMB3.6B in Gross Receipts Over Next Yr
2026-09-14 16:12:42
TENCENT (00700.HK)'s "Honor of Kings: ACE" was launched on mobile and PC platforms on Sep 10, HSBC Global Investment Research said in a research report. According to Qimai Data, the game ranked ninth on China's iOS game grossing chart on its first day of launch, and climbed to fifth place on the second and fourth days after launch.

Based on the game's post-launch popularity being similar to "Golden Spatula", "Honor of Kings: ACE" could contribute around RMB3.6 billion in gross receipts during its first 12 months, although the broker believed it will take time for the game to fully realize its potential. The broker maintained its Buy rating and TP at HKD655 on TENCENT.
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