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Taobao Instant Commerce Reportedly Ignites Premium Food Delivery Project 'Home Feast' in Chengdu and Shenzhen
2026-06-22 12:32:35 Taobao Instant Commerce has recently ignited a premium food delivery project named "Home Feast" (literal translation of "家宴") in Chengdu and Shenzhen, according to a report by 36Kr citing sources. The service is currently under beta testing and is anticipated to be gradually rolled out to Beijing, Shanghai, Hangzhou and other cities before August this year. The "Home Feast" project is not a simple packaging and delivery service for Michelin dine-in offerings, but rather an independent product line. It involves newly developed set menus, exclusive tableware and packaging, as well as redesigned fulfillment routes. The project has been in preparation for more than six months, with over 10 internal departments of Taobao Instant Commerce participating. ~ AASTOCKS Financial News Website: www.aastocks.com | |