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BYD Reportedly Plans to Make Sub-brands Self-financing
2026-06-22 08:38:03
BYD COMPANY (01211.HK) is planning to make its sub-brands financially self-sustaining, with Yangwang temporarily excluded from the plan, Chinese media reported, citing sources.

Under the new mechanism, each brand entity will utilize the Group’s resources in research and development, production and procurement on a needs basis, with costs settled independently. BYD has not responded to the reports.

Earlier reports indicated that BYD was preparing to split its Engineering Institute into five major brand research institutes, namely Dynasty, Ocean, Fangchengbao, Denza and Yangwang.

In the future, the Engineering Institute will retain only the function of technology platform development, with most personnel to be reassigned to the respective brand research institutes.

After the restructuring, the five major brand research institutes may be placed on the same organizational level as the Engineering Institute, although no official notice has been issued.
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AASTOCKS Financial News
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