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CN to Implement New Rules Tmr to Prohibit Internet Platforms From False or Exaggerated Subsidy Promotion
2026-04-09 16:49:16
The State Administration for Market Regulation, the National Development and Reform Commission, and the Cyberspace Administration of China jointly convened a guidance meeting on price compliance for internet platforms, instructing platform enterprises to implement the requirements of the Rules on Price Conduct of Internet Platforms and regulate price competition practices. The new rules will take effect tomorrow (10th).

The meeting emphasized that platform enterprises must standardize subsidy practices, curb vicious price competition, and avoid any false or exaggerated subsidy promotion. They also need to respect the independent pricing rights of merchants operating on their platforms, strictly prohibit interference with pricing behavior, and must not compel or indirectly compel platform merchants to participate in promotional activities or bear related costs.
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