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MEITUAN-W Streamlines 10+ Marketing Campaigns Last Yr, Saving Platform Merchants RMB1.62B+
2026-02-06 17:08:46
MEITUAN-W (03690.HK) has simplified and canceled more than ten merchant food delivery marketing campaigns last year, including five major activities such as online vouchers, advance order discounts and offline subsidy coupons, etc., MEITUAN-W said.

The Company also addressed involution issues like false discount dishes and fake gift among merchants. These measures have covered over 2 million food delivery merchants, resulting in platform merchants reducing ineffective marketing expenditures by more than RMB1.62 billion in total.
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