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UBS: Premium Gamblers w/ More Diverse Backgrounds & Better Financial Conditions Supporting MO Gaming Demand
2025-11-19 11:40:16
A UBS survey of Macau's premium mass gamblers found that new customer segments, including high-income professionals, are emerging, and gamblers are coming from a wider range of industries, such as hardware technology and pharmaceuticals.

Despite a challenging macroeconomic environment, more respondents said their financial situation had improved over the past 12 months and expected further improvement in the coming year, a tailwind in sustaining resilient gaming demand.

In UBS' estimate, the gaming industry’s GGR and EBITDA will grow by 5% and 11% respectively in 2026. The broker named GALAXY ENT (00027.HK), WYNN MACAU (01128.HK), and MGM CHINA (02282.HK) as its top picks, with target prices of HKD46.9, HKD8.4, and HKD19.8 respectively. All of them were rated as Buy.
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