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Freshippo CEO Yan Xiaolei Doubles as CPO Amid Leadership Reshuffle: Report
2025-09-19 15:30:09
BABA-W's (09988.HK) (BABA.US) new retail business, Freshippo, has undergone a leadership shake-up, Chinese media reported, citing sources.

In order to adapt to strategic development needs, build product and supply chain capabilities, optimize supply chain efficiency and quality, and lay the foundation for long-term business growth, CEO Yan Xiaolei will also take on the CPO role. The former CPO, Li Weiping, will be reassigned to the CEO's office to handle other responsibilities.
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