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M Stanley Predicts WeChat Gifting Feature to Attract More Merchants to Mini Shops, Boosting E-commerce Rev. in LT
2024-12-23 10:17:45
Morgan Stanley released a research report indicating that TENCENT (00700.HK)'s WeChat public e-commerce platform, WeChat Mini Shops has launched a grayscale test of the "Gifting" feature, which allows users to purchase items under RMB10,000 as gifts and directly send them to WeChat friends, similar to WeChat Red Pocket.

In the broker's opinion, this aligns with the development strategy of WeChat Mini Shops, which is to build a unified and trustworthy e-commerce platform for users using the WeChat ecosystem, while providing indexed and standardized products.

Once this new feature is fully launched, the broker expected it to attract more merchants to join WeChat Mini Shops, which will create upside potential for e-commerce-related transaction and advertising revenue in the long run.

The broker reiterated the Overweight rating for TENCENT and continued to select the company as its top pick, with a target price set at $570.
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