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BABA-SW Cancels 618 Pre-sale, Re-opens Taobao's Website: Report
2024-05-06 16:20:40
Two major e-commerce platforms, naming Taobao and JD-SW (09618.HK), canceled their 618 pre-sales, according to rumors spread earlier.

BABA-SW (09988.HK)'s Taobao Tmall Group big promotion project team announced at the business conference that the rules of 2024 618 Shopping Festival promotion were adjusted, including the cancellation of pre-sale, and a direct sale on 20 May at 8pm, with a full price guarantee, according to LatePost.

Another adjustment is to reopen Taobao's website, the report said. Previously, users who wanted to log in to Taobao on their computers would be asked to do security verification, and advised to scan QR code on their mobile phones for log in, which is also a common practice among mainstream e-commerce platforms in China, requiring users to switch to mobile apps. Even after successful login, users cannot use all the functions of the platform on their computers.
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